Careers at Trustate

Marketing

Marketing Associate

About the Role
As the first digital marketer at Trustate, you will play a central role in helping to shape and evolve our digital marketing strategy and online brand presence.  You will be the catalyst for ensuring that every digital touchpoint that a user encounters is thoughtful, deliberate, and consistent with our brand. We are looking for a Marketing Associate who can ensure we are applying modern marketing with a rigorous optimization plan to build a best-in-class brand, acquire customers, and enhance business outcomes. You will collaborate closely with our COO to create a modern digital acquisition strategy and client experience that continues to build our reputation as the leading estate management platform.
What You'll Do

    · Email Campaign Ownership: You will take ownership of our email CRM, overseeing the strategy, execution, and reporting of campaigns designed to boost engagement and LTV.
    ‍
    · Campaign Strategy: Collaborate with the digital marketing lead to plan, build, test, and deploy various email automation programs, including nurture, drip, and triggers, to enhance both pre-purchase and post-purchase customer journeys.

    · Brand Enhancement: Craft a roadmap for brand campaigns, messaging, and creative within emails, contributing to improved customer loyalty through an updated brand strategy.

    · List Management: Perform necessary list management and updates for email marketing campaigns and programs to maintain data accuracy.

    · Quality Assurance: Conduct pre-launch quality assurance checks, ensuring all tracking, form settings, data capture, and operational aspects are in place before campaign launch.

    · Performance Reporting: Deliver comprehensive performance metrics, sales revenue reports, KPI analysis, and other insights to senior management and stakeholders, providing guidance on campaign effectiveness and areas for improvement.

    · A/B Testing: Implement email A/B testing to optimize campaign performance.

    · Vendor and Partner Management: Cultivate and maintain relationships with vendors and internal partners.

    · Creative Collaboration: Collaborate with the creative team to develop visually appealing and responsive "on-brand" emails, ensuring proper coding, testing, and scheduling.

    · Data-Driven Insights: Provide data-driven recommendations to the product team, contributing to ongoing improvements in digital email marketing campaigns.

    · Project Management: Update project and task statuses, ensuring effective communication and progress tracking.

    · Additional Responsibilities: Undertake any other duties as assigned by your manager.

    About You

    ·Proven success in developing digital marketing plans and campaigns.
    ·Excellent written and verbal communication skills.
    ·Strong project management, multitasking, and decision-making skills.
    ·Metrics-driven marketing mind with an eye for creativity.
    ·Experience with marketing automation and CRM tools.Experience with SaaS-focused campaigns.
    ·Experience with SMB/B2B focused marketing efforts. 
    ·Growth company experience is a plus.

    If interested, please send resume and cover letter to hr@trustate.com.
    Technology
    Head of Engineering
    About the Role
    Our Director of Engineering is someone who knows how to take responsibility and ownership for a full technical buildout, and who has the potential to lead a full team (and possibly multiple teams over time), but isn’t afraid to get their hands dirty and build product, especially in the early days. You will work directly with executive leadership to direct, drive and implement our technical strategy, building out our platform as we scale and ultimately growing, managing, and hiring a team of engineers.
    What You'll Do
    • Build software! We are going to need you to work on the continued development of our platform. 
    • Mentor, grow, and empower development teams by giving them the skills, confidence, and motivation to make decisions independently that lead to their personal and professional success, and enable them to become technical leaders.
    • Lead in prioritization efforts with cross-functional stakeholders and senior leadership. Your input and opinions are welcomed, as this role is not a “take orders and build” position. We are looking for an autonomous self-starter that wants to meaningfully drive and enhance the performance of the business through the technology we are building. We expect you to develop a deep knowledge of the business context for the technology you are building, understand our KPIs, and help implement and achieve results through the technology. 
    • Take an active role in driving and evolving the roadmap for our Engineering team.
    • Participate in deep technical design discussions within your team, and across partner teams, and ensure that we're building the right systems and keeping the quality high.
    • Provide a strong technical and architectural vision for platforms, systems, and infrastructure.
    • Provide input into software lifecycle, improvement, and standardization strategies.
    • Develop internal SOPs, processes, documentation, and training to ensure that team members have the needed skills and tools to support the production environments and deliver on project commitments.
    • Work to automate management tasks, streamline processes, and improve reliability, uptime, efficiency, consistency, and security throughout the software and infrastructure.
    • Work to comply with all cyber security measures needed to implement product at financial institutions.
    • Drive technical projects to success and provide leadership in a fast-paced startup environment.
    • Conduct regular check-ins and 1-1s with team members.
    • Think critically about the long-term career development of team members.
    About You
    • Experience in software development, working on robust, complex systems that serve a high volume of users. 
    • Experience building enterprise software for financial services firms, banks, edtech and/or law firms is a plus. 
    • Creative problem solver who can draw upon deep technical expertise to solve complex, multi-layered problems. 
    • People management experience leading engineering teams.
    • A strong appreciation for engineering best practices and quality over quantity of work.
    • A passion for bringing great products into our world through collaboration and ingenuity.
    • A knack for effective and clear communication in all circumstances.
    • Experience with multiple front-end (React.js, etc.) and back-end programming languages, distributed (multi-tiered) systems, microservices, algorithms, and relational/NoSQL databases.
    • Ability to understand, diagnose, and effectively articulate technical challenges and solutions and handle ambiguous problems and make the tradeoffs without compromising quality.
    • Desire to help other junior team members learn and ability to explain highly complex issues in simple terms and provide context. 
    Technology
    Head of Engineering
    About the Role
    Our Director of Engineering is someone who knows how to take responsibility and ownership for a full technical buildout, and who has the potential to lead a full team (and possibly multiple teams over time), but isn’t afraid to get their hands dirty and build product, especially in the early days. You will work directly with executive leadership to direct, drive and implement our technical strategy, building out our platform as we scale and ultimately growing, managing, and hiring a team of engineers.
    What You'll Do
    • Build software! We are going to need you to work on the continued development of our platform. 
    • Mentor, grow, and empower development teams by giving them the skills, confidence, and motivation to make decisions independently that lead to their personal and professional success, and enable them to become technical leaders.
    • Lead in prioritization efforts with cross-functional stakeholders and senior leadership. Your input and opinions are welcomed, as this role is not a “take orders and build” position. We are looking for an autonomous self-starter that wants to meaningfully drive and enhance the performance of the business through the technology we are building. We expect you to develop a deep knowledge of the business context for the technology you are building, understand our KPIs, and help implement and achieve results through the technology. 
    • Take an active role in driving and evolving the roadmap for our Engineering team.
    • Participate in deep technical design discussions within your team, and across partner teams, and ensure that we're building the right systems and keeping the quality high.
    • Provide a strong technical and architectural vision for platforms, systems, and infrastructure.
    • Provide input into software lifecycle, improvement, and standardization strategies.
    • Develop internal SOPs, processes, documentation, and training to ensure that team members have the needed skills and tools to support the production environments and deliver on project commitments.
    • Work to automate management tasks, streamline processes, and improve reliability, uptime, efficiency, consistency, and security throughout the software and infrastructure.
    • Work to comply with all cyber security measures needed to implement product at financial institutions.
    • Drive technical projects to success and provide leadership in a fast-paced startup environment.
    • Conduct regular check-ins and 1-1s with team members.
    • Think critically about the long-term career development of team members.
    About You
    • Experience in software development, working on robust, complex systems that serve a high volume of users. 
    • Experience building enterprise software for financial services firms, banks, edtech and/or law firms is a plus. 
    • Creative problem solver who can draw upon deep technical expertise to solve complex, multi-layered problems. 
    • People management experience leading engineering teams.
    • A strong appreciation for engineering best practices and quality over quantity of work.
    • A passion for bringing great products into our world through collaboration and ingenuity.
    • A knack for effective and clear communication in all circumstances.
    • Experience with multiple front-end (React.js, etc.) and back-end programming languages, distributed (multi-tiered) systems, microservices, algorithms, and relational/NoSQL databases.
    • Ability to understand, diagnose, and effectively articulate technical challenges and solutions and handle ambiguous problems and make the tradeoffs without compromising quality.
    • Desire to help other junior team members learn and ability to explain highly complex issues in simple terms and provide context. 
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